Internet Marketing Services: What Should You Engage In?

For those new to building businesses online or taking a traditional business to online, internet marketing is equivalent to a mythical beast of elusive nature. Building a website alone is complicated enough even with a web designer working on it, but now internet marketing? Search engine optimization? Social media marketing? Videos? Podcasting? Wait, will the list ever end?

Such as the perplexing questions one will have in her mind if she is not familiar with internet marketing at all. It gets worse when so-called gurus try to bombard with pitches on their services which deliver the world only at cost of $998.238 to make sure you generate $1234.5678 in net revenue a week from your website. With things like this, internet marketing can’t be legit, right?

Fortunately internet marketing is a real deal. A bona fide set of methods which you can use together with traditional marketing strategies to maximize your revenue and deliver cost-effective messages to widest audience possible. But if you are completely baffled about all internet marketing mumbo-jumbo, then you will need to know what internet marketing services you should pursue. Without knowing what will fit your needs and your target market, you will just be wasting your money.

“Know Thy Market, First”

Internet marketing is just like any regular marketing, it deals with people – individuals who have problems and want to solve those by buying your products and services. It only uses Internet to deliver your marketing messages and information to people in your target market plus more. Nothing magical or confusing here.

If you have decided to engage in internet marketing services, you absolutely must know about your customers. You have to know where they go, what they like, what their demographics and sociographics profiles are, which websites they usually go, what social networks they are, what time they are mostly active online, where they are looking for your products, what influence their decisions and… well, you get the picture.

Without knowing your customers, you cannot target and direct any of your marketing efforts, be it traditional or online, to be efficient and effective.

Now that it is clear you need to know about your market first, let’s get down to details about internet marketing services.

“Search Engine Optimization”

Search Engine Optimization (“SEO”) is a process to push your website to be in top 10 spots of first page in search engines when people search for related terms to your business. 90% of internet users use search engines to find information they want. And most of them pay attention only to top 10 results. If your website is in there, you are guaranteed to gain a lot of visitors. This kind of ranking is something you cannot buy. It is a process which an internet marketing professional can help you with.

“Email Marketing”

No, not those spam mails we all hate. There are truly legitimate ways to use email as a marketing tool without being annoying or sending spams. Internet marketing professionals can help you build a list of email newsletter subscribers who are willingly giving their contacts to you to send them emails, and also help you to run regular email newsletter to keep your subscribers updated about whatever information you want them to know. It is similar to warm-approach in traditional marketing.

“Videos Distribution”

Very high percentage of today’s internet usage is in videos. YouTube, Vimeo and alike are very popular for several reasons. It is undeniable that people tend to pay more attention to video contents than texts. Online marketing experts can help you create suitable videos for your business and rank them in search engines, along with distributing those using social networks to attract maximum eyeballs. And speaking of which…

“Social Networks”

Basically social networks are where people hang out online to talk about their interests, daily happenings, post photos they shot or like, share information, news and gossips and generally doing social activities. We all have one. It is pretty certain you know what Facebook is.

Marketers can tap into these social networks to actually increase brand awareness, brand exposure and increase revenues. You need to find if your target market is suitable for which social networking platform. Chances are, you will find them on one or another. Online marketers can help you build campaigns to reach out to them with suitable messages without trying to sell too much.

Choose Better Internet Marketing Services for Better Profits

Marketing over the internet needs constant updating about business events, evaluation of marketed products, and regular interaction with customers. Today internet marketing services have become a quintessential part of online marketing. Even though most companies do know that such services play an important role in the development of their company, they are still unaware about how to get in touch with them, or what are the services which these companies provide. Most of them are still in the dark as to what are the uses of these agencies, except that they are employed to turn a visitor of their website to a potential customer.

So, the basic step is to know what internet marketing services are and what services they provide. Calculate what information you want to put on your website, how interestingly it can be put on the website, in an easy and understanding manner for the average person. While it is a fact that marketing services are important for your business, it is equally important not to be nonchalant while choosing an internet marketing company. There are companies that promise fancy service options to woo you into signing a deal with them. Hence, people need to be cautious and need to select just the right company for your online business to run smoothly.

A website which talks loads about your business needs to concentrate on the particular product. It should provide keywords that are relevant to the product and must keep updating so that browsers follow it on a daily basis. Since search engines are looking for keywords, it is absolutely necessary to project relevant keywords. However, you must constantly keep a check on this and make sure that the particular service provider is not stuffing your website with keywords. This will make your website awkward and dry. Subsequently, make your website interesting, so that customers keep coming back to it.

Business marketing with the help of social networking websites is the norm of twentieth century. While choosing internet marketing services make sure that the company which you select enables you to keep in touch with your customers through social networking websites like Facebook, LinkedIn, Twitter and MySpace. The interesting aspect with social networking is that it helps with quick access to the public. It is the best form of word-of-mouth publicity which your product can get. It is a kind of add-on which enables you to market your product even without moving away from your desk.

Select from a list of internet marketing services and choose one which suits best for your website. Always remember to choose a service which helps you to keep in touch with your customers and provides interesting free stuff for them. Ask your service provider to provide newsletters for this purpose. These are effective ways to promote your product without much effort. The main purpose of a newsletter is to build a relationship between you and the customer over a period of time.

Business Suicide Strategy #6 – Using ‘Institutional’ Advertising

I would say 99% of people still use ‘Institutional Advertising’ which is advertising that doesn’t ask for a direct and instant response. It is characterized by ads that have the following characteristics:

1) The company name as the headline at the top of the ad…
2) Very little copy on the ad…
3) A list of products or services provided by the company…
4) Lots of white space…
5) Lovely pictures or images with no direct relationship to the product or service sold…and
6) No incentive to call now…

Pick up your Yellow Pages Directory and go to any page. You’ll see the this type of ad all over the place in almost any category. I urge you strongly to stop advertising like this right away.

C But let me tell you – the image itself does not generate sales! And when you consider the fact that people really don’t care about a business, or what the business sells -image or institutional advertising is a complete waste of money. Always remember this…

People don’t buy products or services – they buy the result. They buy ‘what’s in it for me?’ They buy a solution to their problem(s). It’s true that institutional or image advertising can help build ‘brand awareness’. And that’s okay for large corporations such as Cola-Cola. They have multimillion dollar advertising budgets (having said that, these companies would prosper even more if they used direct response advertising.)

When you compare ads particularly in the special advertising sections, the ads are very similar in cost and tend to feature a list of services offered by the business with no action items referred to as a ‘call to action’. A well written ad should make you money. It is an ad that gives enough information to elicit an immediate response, either to send in the coupon, pick up the phone and call for the information or any step that moves the buyer closer to purchasing from the advertiser.

You must spend at least 60-75% of your time writing a catchy headline which will immediately grab the customer’s eye and peek their curiosity to continue to read. You have seconds to grab their attention. For example an ad beginning with…. “They Laughed When I Put The Tri-Creaser On My Folding Machine, But When They Saw The Results…” The reader is immediately intrigued to read the rest of the story.

Most businesses or entrepreneurs fall into two advertising categories…brand building or direct response ads. Brand building advertising doesn’t work well for small businesses because either the business chooses the wrong publication(s) (i.e. the target market was wrong) or typically the business can’t keep advertising long term because of cost. Advertising should generate sales almost immediately (direct response) not in the hope that sometime in the future someone who wants the product or service you offer remembers the ad and decides to buy from you?

Powerful direct response ads can transform your business literally overnight even in this economy. The response rate is so significant that it can occur often instantaneous with tested ‘calls to action’ and good copy. Each ad must be accountable, measurable and tracked to ensure that the ad is running at a profit! I guarantee you as soon as you start writing direct response ads you’ll increase your responses and sales many times over. And your profits will skyrocket! You’ll not only save money but make much more by following this advice!