Newspaper Advertising Ideas You Can Use

Newspaper advertising is one of the oldest forms of advertising. Today newspaper advertising has come a long way and uses advanced techniques and mechanisms to print good quality ads. Previously newspaper advertising was the only medium of advertising then came TV commercials, hoardings, internet advertising, SMS advertising, etc. newspaper advertising is also the cheapest form of advertising and can reach out to many people.

Even today newspaper advertisements are most trusted by people and are widely acclaimed. newspaper advertisement service is used by both small scale local firms as well as large scale international business. In newspaper advertisements there are a few sub types like:

– Employment adverts: This section publishes all employment related ads. These ads carry all the details like interview date, minimum qualification, etc. The ads here may be posted by the employer as well as person who is seeking a job can post his bio-data here.

– Business ads: This section consists of all ads related to small business and manufacturers etc. Franchise, or business deal ads, business take over bids, business proposals, and all other business related adverts are published in this section.

– Matrimonial ads: In this section the ads are posted by soon to grooms or soon to be brides and their respective families. Many a time these matrimonial ads are posted by match making or matrimonial organizations. Brides and grooms from various castes, religions, background, etc post them here.

– Educational ads: In this section ads of new courses started by institutes are published. This section is completely dedicated to education related ads. All the institutes and various colleges inform students about the admission date, the stating date, the admission procedure and criteria, fees, etc through the ads that get published in this section of the newspaper.

– Property ads: All ads related to sale, buy, rent, lease of commercial as well as residential plots and properties are displayed under this section. These ads may be posted by a real estate agent or directly by the seller or the buyer. All the ads also have contact details of the person posting the ad as well as a detailed location of the place that is up for sale is mentioned. Many builders also post ads in this section to market their new project and inform the readers about it.

– General ads: This section has general ads like used cars, used machinery, computers, mobiles, etc. Even adverts of yoga institutes, gym, dance classes, etc. come under this section.

All the above mentioned categories generally have local advertisements. These are usually small in size and are black and white in colour.

Commercial ads:

These are the adverts posted by big companies and brands. These are sometimes even full page promotions. These ads are costlier as compared to others. These are colourful ads and also have photos or graphical representation in them. They are priced on per sq cm basis.