Advertising Courses

There is no doubt that a profession in advertising is very much demanding in terms of creativity and in-deep knowledge about the consumer behavior. Advertising industry has a broad space for creativity and vitality that compliments the potential flow without any barriers. This field provides a great potential to acquire knowledge about copywriting, copyediting, storyboards, etc. A course in advertising is quite a hit among youngsters when it comes to choose a rewarding career for them. Most of the organizations implement advertising activities for four common objectives i.e. continuity, trial, switchback and brand switching. The ‘Trial’ objective includes the efforts made to encourage customers to make an initial purchase of a new product introduced in the market. ‘Continuity’ is the next objective that is applied to prepare and follow up a strategy to make current customers stick to the market in order to develop brand loyalty. The main and the most complicated task of advertising is included in the third objective of the organization i.e. ‘Brand Switching’ that focuses on changing the customers mind to switch to their brand from their competitors brand. This strategy requires a lot of communication technique to reach millions of people and to change their mindset. Then the ‘Switchback’ strategy is used to win back their former customers.

Each of the above mentioned strategy requires intervention of an advertising professional. All it needs is a quality course in advertising from a reputed college and several personality traits such as excellent communication skills, team-worker, leadership qualities, lucid style of working, and sensibility and awareness of consumer behavior and trends. There are plenty of courses that can make you eligible to acquire a lucrative job in one of the reputed advertising firms. These courses may include postgraduate degrees, or diploma in business administration, or advertising, or media management, or mass communication, etc. After completing any of these courses, and with little experience in the field, you will be an advertising professional who can handle any job related to creating ad and helping the organization to sell/market their product.

The starting salary of an advertising professional having a PG degree in Advertising is approx 4 lacs per annum and the same professional will be earning around 25-30 lacs per annum by the time he/she becomes the Branch Head. Several institutes that offer courses in Advertising are listed below:

• Indian Institute of Mass Communication, that provides a Diploma in Advertising.
• Bhartiya Vidya Bhawan, provides Diploma in Advertising, Photography.
• Delhi School of Communication, for PG Diploma in Advertising.
• Narsee Monjee Institute of Management Studies, for PG Diploma in Advertising and Communication.

A pass in class XII is the eligibility to get into the degree course, while a PG Course requires you to carry a graduation degree at the time of applying for the course.

More information on these courses along with a list of institutes can be searched at http://www.educationinstitutes.in