11 Ways to Get the Success in Advertising

1) In a competitive society or in a capitalistic country like ours, advertisements are a necessity. Factories mass-produce goods, shops and firm sell them. The advertisement of the goods is meant to attract a wide variety of customers to buy them. The production of goods without quick sale is to no purpose.

2) We have different kind of advertisement to promote sales. Advertisement gives information about new products, about health and safety is called informative advertisement. Informative advertisement informs consumers about the range of goods and services available to them.

3) The kind of advertisement that persuades peoples to buy thing is called persuasive advertisement. Persuasive advertisement is directed to consumers who do not need to buy products very much. However, through effective advertisement they are brought round to buy them. Then there is deceptive advertisement. Deceptive advertising makes peoples believe products or goods to better then they are. When customers buy the products, then they realize that the deceptive played upon them, which makes the products unpopular. When persuasive advertising becomes deceptive, the results are often negative.

4) We look at the innumerable posters, notices, small boards and hoardings, huge boards on the outside of buildings and banners for advertisement at road crossings and street corners or in busy public places. At night the advertisement are well lit, and they seems to add glamour to the areas around. However, the large hoardings or billboards with pictures and slogans only block the view of natural scenery and restrict openness. They interfere with driving and excite passions unnecessarily. The race for better presentation of goods and services on the roadsides is at the coast of the citizens’ peace of mind and social safety.

5) In any case, advertisement is something of a necessity in the modern world of competition and conflicts. Firstly, they introduce the new products to the general public; for example, the public comes to know readily of some new medicines for diseases, effective techniques of constructing houses through companies having specialized knowledge. Availability of new method of teaching and unusual educational arrangements, new and useful fertilizers and equipment for agriculture that can add very rapidly to agricultural production.

6) The government advertises its schemes and policies to inform the public and to make it participate in them. It has advertised in the past its new housing plans, saving schemes, educational policies, issue of identity card etc. from off and on.

7) Advertisement in newspapers for job in government departments and private organizations are highly useful. They help the offices and agencies to get readily trained manpower from the public. They help the educated public to get jobs and production centers through newspaper advertisements.

8) The education private sector mostly depends on advertisement and publicity to attract students to educational institute. The huge posters, billboards and newspaper ad provide information about courses and studies in different school and colleges. Parents send their children’s to institutions of their choice as they find it convenient and affordability. This help in the spread of education and promotion of culture.

9) Advertising of cigarettes, undesirable dress, expensive food, harmful soft drink and the time wasting games should be discouraged. Cosmetic and items of make-up that cause waste of time and money and also negative effect on the health should not be put up at public places. Any advertisement that effect health and character negatively and helps develop bad habits should immediately be disallowed by the government.

10) The advertisement who misinform the public about their products and services and about those of their competitors should be tried in court of law and punished. There should be strict law for this, which carefully and forcefully implemented.

11) Advertisement should be developed as an art that pleases and inform the peoples rightly about the best products and services. It should be not misused for popularizing of defective or expensive industrial goods, expensive luxuries, foreign products and even publications that can be harm full to the people in any way.

Conclusion: Advertisement has become our need. For launch new products we have to advertise that product. And then that product will start running if that product has some quality.

Why DRLG Is The Most Powerful Form Of Small Business Advertising

There’s certainly no shortage of small business advertising opportunities available to entrepreneurs.

Sadly, most are woefully ineffective when it comes to truly bringing the small business a positive return on investment.

The reason:

Most small businesses use a common form of advertising commonly referred to as institutional or brand advertising.

You know what this is…

It’s when a business attempts to “brand” their name in the minds of prospective customers similar to the way big Fortune 500 companies do.

Unfortunately, this approach to advertising requires lots of advertising capital – something most small businesses don’t have – and lots of time to actually, if ever, achieve top of the mind awareness.

As well, brand style advertising isn’t trackable and doesn’t generate immediate results – something almost every small business requires when investing capital in advertising and marketing.

This is why two-step advertising, commonly referred to as direct response lead generation (DRLG) advertising, is the best choice for smaller businesses when it comes to generating new customers, clients or patients.

For clarification purposes, DRLG is focused on generating an immediate response from recipients in the form of generating a lead.

Meaning: the primary goal of DRLG is to generate a qualified lead.

Once the lead is generated, it gives the small business the opportunity to plug that lead into a follow-up contact system (like an email autoresponder). This is an incredibly valuable aspect of DRLG because as most entrepreneurs intrinsically know… the fortune in advertising and marketing is in the follow-up.

For example:

When a chiropractor uses DRLG as their primary chiropractic advertising approach, they will convert more prospects into patients from the follow-up contacts than they will from the first marketing contact (or initial contact point).

But, the ability to follow-up with leads is really just the beginning of what makes DRLG so powerful and effective for small businesses.

The next huge benefit is that because DRLG asks for an immediate response – generating the lead – it is easily trackable. This provides small business entrepreneurs with the ability to hold every dollar they invest in advertising accountable for a positive return on their investment.

Next, when DRLG is done properly, it also gives the entrepreneur the opportunity to segment leads into specific follow-up sequences. This increases conversions because it allows the entrepreneur to deliver highly-compelling, targeted follow-up messages to leads.

Again, let’s take the chiropractor.

A DRLG chiropractic advertising campaign could include several different follow-up sequences for different types of leads (i.e. back pain, accident recovery, general health, etc.). And, anytime you a small business narrows their focus when marketing, they’re better able to craft a more compelling message that resonates with prospects.

Lastly, because DRLG advertising always include a lead generation offer – offer being the key word – it generates an immediate response. Meaning: when it’s done properly, it brings in money right away.

Overall, compared with brand or institutional advertising, DRLG brings so many exciting (and profitable) benefits to the mom-and-pop entrepreneur, without the huge outlay of capital or the time requirement. It really should be a no-brainer for the small business entrepreneur. Try it for yourself and see.

How to Switch Your Advertising From Garbage to Gold

Adverts generally fit into one of these categories:

• Institutional or Image advertisements (I call this garbage)
• Direct-response advertisements (I call this gold, if used correctly it’s worth more than gold.)

What Are Institutional Advertisements?

Institutional or image advertisements make up 90% of most publications. These adverts generally emphasise the business name in big letters across the top. They provide a list of the products and services that they sell. Occasionally they’ll provide prices on a product and often they will have an image or a photo. The address and phone number are usually at the bottom.

This is just a generalized version, there are many different layouts. Basically this form of ad is passive and does not persuade the reader to buy. In essence it just says “this is me, this is what I do and this is how to contact me”.

Most small businesses use this format because they don’t know any different. They have been led to believe that this is the ‘right’ way to advertise. This form of advertising focuses on the business, not the customer, selling is only a by-product.

Graphic designers and advertising sales representatives love these ads. They are fast and easy to create and their performance can’t be measured.

Although I call these types of ads garbage, they do have their place in the advertising world. Institutional ads are fine for the big corporations with their multi-million dollar advertising budgets.

Institutional advertising is very good at ‘image’ creation. The problem with these advertisements is although they can be good at ‘selling’ a corporate image – they aren’t good at selling products and services.

What Are Direct Response Advertisements?

Direct response advertising originated through mail-order companies. Mail-order companies basically can only survive if their ads generate orders – they have to get it right or lose money. Because of all the measuring and testing carried out by these companies over the last century, the results generated have proved without doubt what works in direct response advertising.

In relation to institutionalized ads, readers respond to direct-response ads in significantly greater numbers. Institutionalized ads require the prospect to be actively looking for your product in order to generate an inquiry, whereas direct response advertising makes them act regardless if they are actively looking for the product or not.

One of the things that make direct response advertising so effective is that each component of the ad is tested. This allows things to be changed and altered to see the best response; nothing is included unless it proves to increase responses.

Direct response advertising has proven itself to be an effective method throughout businesses in all countries. The fundamentals of direct response are adaptable to any type of business in any type of media. Even though I primarily focus on print marketing, these concepts can be carried over to the web, television or radio too.

If it’s not already obvious, here’s the difference.

Institutionalized Vs Direct Response

It’s not rocket science to work out which of these ads are going to pull more sales, but most people are oblivious to the fact that they even use institutionalized ads. They don’t know that there’s an alternative.

With institutional ads, you just say who you are, what you do and how to get in touch. There is nothing special or unique about your ad. If you’re lucky the reader sees your ad, but they see it as a just another business advertisement. They are just like every other institutionalized ad – which essentially only says “This is my business, this is what I sell and this is how to get in contact with me”

With direct-response ads, you are actually advertising a specific offer, with a straight forward, compelling and detailed message that answers the reader’s favorite question “what’s in it for me?” A direct response advert not only attracts the reader to the offer, it actually motivates the reader to order now or to fill in the coupon or give you a call. This is what is often referred to as a “call to action”. You actually ask your prospect what to do.

Direct Response Breakdown

An effective direct response ad can be broken down into two main parts:

• The Offer
• The Composition

In order for an ad to succeed, it must be solid in both these areas.

If you have an amazing offer and a weak composition – very few people will notice, let alone read your ad and learn about the great offer. Alternatively, an ad that is composed according to the successful principles of direct response marketing, but only has an average offer will get read, but the readers won’t have sufficient reason to respond because of your weak offer.

You need to have an advertisement with a good offer. It needs to have value to the reader. As long as the ad is composed using the following components, you will see amazing response rates.
There is a step by step sequence that has been proven to work time and time again for the past 100 years:

• You make a specific promise and/or offer
• You present your features and benefits
• You prove that you can deliver using social proof
• You remove risk using a guarantee
• You appeal to their emotions
• And you ask for an action.

That is essentially all there is to it. These response-generating, money-making strategies have proved themselves to be more efficient than any other method of advertising. When you apply these strategies to your ads, you will notice a dramatic increase in responses.

The beauty is that you do not have to spend a cent more on advertising. All you’ll do it use your current budget and change your current institutionalized ads into direct response ads. You’ll see an amazing change in the effectiveness of your advertising.